Marketing Farmacéutico
Vídeos dentro una campaña de marketing digital ¿son importantes?
08 agosto 2017
Marketing digital, Social Media
[ssba] 
Vídeos para aumentar la estrategia de Marketing Digital.
Si observamos el número de visitas y visualizaciones que recibe Youtube al día (cerca de 2 billones, casi nada), sólo de usuarios registrados, y muchas otras más de aquellos usuarios no registrados, es necesario plantearse la necesidad de entrar a formar parte de esa oferta de contenidos a través de vídeos propios.
Los vídeos permiten complementar nuestra estrategia de Marketing Online y, de esa forma, tratar de incrementar la audiencia y generar mayores niveles de tráfico hacia nuestros canales online (Web, Blogs, Redes Sociales…) y mayores tasas de conversión.
Aprovechando la viralidad que ofrece Youtube (o Vimeo, entre otros) y la conversión que ofrece nuestra página web. El vídeo es una buena forma de conectar con los usuarios en Internet (actualmente mucho más con el amplio uso de los smartphones) y, también, de “agradar” a los motores de búsqueda, los cuales tienen una predilección especial por el contenido en formato vídeo. Si tuviéramos que enumerar todos los beneficios que nos ofrece el uso del vídeo en una estrategia de marketing online, serían los siguientes:
– Los enlaces (URLs) de los vídeos pueden ser compartidos en Redes sociales tales como Facebook o Twitter, ayudando a su viralidad.
– El coste de subir vídeos a la red es gratuito, tanto en Youtube como Vimeo.
– Estos vídeos pueden ser enviados a través de email en campañas de email marketing.
– Ayuda a enriquecer el contenido para que el usuario se convierta en asiduo a nuestros canales, e incluso los recomiende.
– Ayuda al posicionamiento SEO en buscadores como ya comentamos anteriormente.
Aparte de todo esto, para emplear vídeos dentro de la estrategia de Marketing online, y que estos tengan éxito y alcancen los objetivos propuestos, es necesario tener en cuenta ciertos aspectos, entre los que se encuentran: hacer los vídeos simples, cortos, de contenido actual, con contenido informativo, y sobretodo entretenidos.
Máster en Marketing Farmacéutico, UPF BSM.
Tags: email, marketing digital, videomarketing, vídeos, youtube
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Pero no solo son importantes los vídeos. Es importante la estrategia en su conjunto. Incluso la traducción de la comunicación, en caso de contar con un público internacional, contribuirá a llegar mucho mejor al cliente.
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Y tanto que son importantes, el futuro del marketing es el digital, como todos los negocios…
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