Marketing Farmacéutico
Estrategias de Marketing para la industria farmacéutica
02 agosto 2017
marketing farmacéutico
[ssba] 
Cada día que pasa, la industria farmacéutica se da cuenta del gran poder de decisión que tienen los pacientes en las estrategias de marketing para los productos farmacéuticos.
El paciente, ha dejado su rol pasivo para colaborar cada vez más en la elaboración de determinados fármacos, ya que al fin y al cabo el consumidor final es nuestro paciente y el que decidirá si el producto satisface sus necesidades reales o no.
Aunque no de una forma directa, el paciente muestra a la industria sus necesidades reales para tratar diversas dolencias, y las asociaciones de pacientes cada vez cobran más importancia. Tanto dando apoyo a los pacientes cómo ayudando a la industria a entender determinadas patologías.
Algunas farmacéuticas se han dado cuenta de los beneficios que implica mantener este contacto y trabajar juntos para obtener objetivos comunes.
Esto se lleva a cabo a través de escuchar a los pacientes, cuidadores y a las asociaciones para alcanzar soluciones compartidas que beneficien a los pacientes y a que los pagadores encuentren que el coste-beneficio del fármaco es adecuado para el tratamiento.
Máster en Marketing Farmacéutico, Universitat Pompeu Fabra BSM.
Tags: blog marketing farmacéutico, estrategias de marketing, farmaindustria, marketing farmacéutico, publicidad
www.esalud.com -
La industria farmacéutica a pesar de que pueda parecer lo contrario, se está viendo ampliamente beneficiada gracias a la llegada de la eSalud. Los pacientes se informan antes y saben lo que necesitan antes de entrar por la puerta de la farmacia. Eso sí, no hay que olvidar que los farmacéuticos son los que realmente saben y hay que hacerles caso en lo que digan.
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