Marketing Farmacéutico
04 julio 2019
Alumni, Fármacos, Farmaindustria, Inversión, marketing farmacéutico
[ssba] 
En los próximos años, debemos comprobar si estamos yendo hacia un mundo mejor, atajando los problemas que verdaderamente son importantes, o de lo contrario, nos estamos quedando anclados en el pasado., Deberemos analizar si se han alcanzado los objetivos marcados en referencia a los temas más importantes, como el cambio climático, o también atajar la resistencia a los antibióticos.
Este último tema, puede llegar a ser la primera causa de muerte en 2050. Expertos hablan de que cerca de 10 millones de personas pueden llegar a morir para ese año, por las 700.000 que mueren actualmente. Para poner en contexto esa cifra, debemos saber que a día de hoy, mueren cerca de 8 millones de personas por cáncer, anualmente.
“Se trata de una amenaza terrible con grandes implicaciones para la salud humana. Si no la abordamos, el avance hacia los ODS se frenará y nos llevará atrás, cuando la gente arriesgaba su vida por una infección en una cirugía menor. Es un problema urgente”, Afirma Tedros Adhanom.
El hecho de que esta situación haya pasado a ser de importancia en el panorama político, abre un hilo a la esperanza, en el que podamos abordar este problema principalmente surgido por un mal uso de los antibióticos y el abuso del mismo en los animales.
Aún y ser un problema que se está intentando abordar desde varios sectores, el reloj está corriendo en contra nuestro y está en juego la salud a nivel mundial, por lo que se deben empezar a tomar pasos y empezar a buscar e investigar acerca de nuevos fármacos que solucionen un problema que podría llegar a ser catastrófico en el futuro. Es por tanto el momento de cambiar el rumbo de la indústria farmacéutica? Se debe empezar a buscar solución y empezar a crear un pipeline para abordar la falta de nuevos medicamentos?
Máster en Marketing Farmacéutico de la BSM UPF
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