Marketing Farmacéutico
Evolución del Plan de Marketing Farmacéutico
27 marzo 2015
MIF, Tendencias del mercado
[ssba] Una análisis sobre qué determina un buen Plan de Marketing Farmacéutico y cómo influye el mundo digital en el proceso.
Miguel Angel Jané, Jefe de Marketing Business Unit HealthCare en Almirall y profesor del Máster en Marketing Farmacéutico analiza cómo ha evolucionado el Plan de Marketing Farmacéutico, los nuevos agentes que se deben conocer y cómo influyen las herramientas digitales en todo el proceso.
El Plan de Marketing Farmacéutico ha sufrido un gran cambio en los últimos años. La comunicación centralizada en el producto, ha dado paso a un amplio abanico de factores que debemos tener en cuenta porque condicionan todo el proceso decisorio del producto. Por lo tanto, serán necesarias estrategias destinadas a buscar la mejor conexión y combinación de todos los factores.
La irrupción de los genéricos hace que cada vez sea más necesario para la marca tener un buen posicionamiento, el target perfectamente estudiado y saber gestionar el ciclo de vida del producto, para poder convivir después de su llegada.
La revolución tecnológica ofrece muchas soluciones al servicio de la sociedad y cada vez está más integrada en nuestras vidas. El mundo digital hace que existan nuevas formas de comunicación que el profesional de marketing debe entender y utilizar en su beneficio.
Tags: comunicación, Farmacia, marketing digital, nuevas tendencias, plan de marketing
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Creo que para lograr el posicionamiento que se desea se debe crear una buena estrategia y ejecutarla excelentemente. Para esto he encontrado diferentes herramientas que me han ayudado. Les comparto este blog para lograr una estrategia de marketing y ventas muy buena. Saludos!
http://blog.kipobusiness.com/field-team-management/parametros-utiles-para-el-monitoreo-de-campo-personal/
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La irrupción de los genéricos hace que cada vez sea más necesario para la marca tener un buen posicionamiento, el target perfectamente estudiado y saber gestionar el ciclo de vida del producto, para poder convivir después de su llegada.
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