Marketing Farmacéutico
Evolución del Plan de Marketing Farmacéutico
27 marzo 2015
MIF, Tendencias del mercado
[ssba] Una análisis sobre qué determina un buen Plan de Marketing Farmacéutico y cómo influye el mundo digital en el proceso.
Miguel Angel Jané, Jefe de Marketing Business Unit HealthCare en Almirall y profesor del Máster en Marketing Farmacéutico analiza cómo ha evolucionado el Plan de Marketing Farmacéutico, los nuevos agentes que se deben conocer y cómo influyen las herramientas digitales en todo el proceso.
El Plan de Marketing Farmacéutico ha sufrido un gran cambio en los últimos años. La comunicación centralizada en el producto, ha dado paso a un amplio abanico de factores que debemos tener en cuenta porque condicionan todo el proceso decisorio del producto. Por lo tanto, serán necesarias estrategias destinadas a buscar la mejor conexión y combinación de todos los factores.
La irrupción de los genéricos hace que cada vez sea más necesario para la marca tener un buen posicionamiento, el target perfectamente estudiado y saber gestionar el ciclo de vida del producto, para poder convivir después de su llegada.
La revolución tecnológica ofrece muchas soluciones al servicio de la sociedad y cada vez está más integrada en nuestras vidas. El mundo digital hace que existan nuevas formas de comunicación que el profesional de marketing debe entender y utilizar en su beneficio.
Tags: comunicación, Farmacia, marketing digital, nuevas tendencias, plan de marketing
Giancarlo -
Creo que para lograr el posicionamiento que se desea se debe crear una buena estrategia y ejecutarla excelentemente. Para esto he encontrado diferentes herramientas que me han ayudado. Les comparto este blog para lograr una estrategia de marketing y ventas muy buena. Saludos!
http://blog.kipobusiness.com/field-team-management/parametros-utiles-para-el-monitoreo-de-campo-personal/
street_fighter -
Sildenafil india for sale farmacia barato street fighter sin prescripción legal no.
Promo Code -
La irrupción de los genéricos hace que cada vez sea más necesario para la marca tener un buen posicionamiento, el target perfectamente estudiado y saber gestionar el ciclo de vida del producto, para poder convivir después de su llegada.
Evelyn W. Minnick -
Academic professionals from different countries come together to form a core team of homework help experts at 24x7homeworkhelp.com. Our world-class services can be used by students to complete all sorts of high school/ college/ university assignments. 24×7 Homework Help also has online quiz tests and online exams which allow students to assess themselves. Our friendly academics are prepared to help and guide students 24×7.
ChristianBaker -
Do My Homework can help students with each and every subject taught in school – whether be it English, biology, accounts, economics, computer science, math or any other, domyhomework can find you the answers you need. University students also depend on our experts for their dissertations. Our service is available 24×7
run 3 -
Este artículo me ha sugerido muchas ideas nuevas. Me embarcaré en hacerlo. Espero que puedan seguir contribuyendo sus talentos en esta área.
Helpmeinhomework -
Targeting the students of USA, UK and Australia, who seek help from online portals – we @ helpmeinhomework.com promise to deliver quality assignment at an affordable rate. It has been our vision since our inception to give students a plethora of academic offerings in the form of completed thesis papers, assignments, and homework. As a matter of fact, our team offers specialised services in case of certain projects wherein the concerned topics are off-track.
Starting from mid-school to PhD holders, we provide assignments for one and all! Do send in your queries now and our team of experts will revert to you at the earliest!
cheap essay online UK -
A decent blog dependably concocts new and energising data .I have feel that this blog is truly have each one of those characteristics that qualify a blog to be a one.
liteblue usps -
Nice Article.
College scholarships -
Good move for our health Sector as people get more educated.
janet -
A marketing plan is a tactical document. One of the extreme benefits of evolving a marketing plan is that it helps you to attend your assets and plan for your business development. https://oneworldrental.com/laptop-rentals-usa
game -
the photo
Dimpy -
This is a titanic mixing article http://www.jaipurescorts.net.in/ I am all around that genuinely matters content with your stunning work. You put to a charming degree astoundingly strong information. Keep it up. Keep blogging. Proposing to look at your next post.
run 3 -
Your topic is very great and useful for us…thank you
gun mayhem 2 -
Thank you for that information you article
run 3 -
Your article is really impressive. I like the way you think, reason, and information you give
scary maze game -
Thanks for sharing this useful info
minecraft 2 -
This is also a very good post which I really enjoy reading
super smash flash 2 -
I think your article mentioned a certain aspect of the problem. I think it has a lot more to study than that.
moto x3m -
Gracias por compartir el Jefe de Marketing de la Unidad de Negocios HealthCare en Almirall y profesor del Máster en Marketing Farmacéutico.
james -
Sample Assignment bestows over the college going students with online assignment help. It is a consultancy possessing academic experts providing a number of subject-specific assignment helps. Marketing assignment help, economics assignment help, MATLAB assignment Help, MySQL assignment help, management assignment help, etc. are a few to name. The assignment help packages that they supply the students with ensure the students receive an HD or a full money back. With their assignment consultation services, the students can learn by exposing themselves to out-of-the-box learning when it comes to module related studies. For the quality of the in-depth research that is conducted before the experts at Sample Assignment lay their hands on a specific assignment, the prices are kept very close to the ground while the company has its head touching the sky. They offer services in Essays, CDRs, Resumes, Thesis, Research Proposals, Research Papers, Dissertations, etc. Be it any of the above, they provide ready to study from assignment solutions to the students who work-save in order to pay for the service and the online assignment services provider works on the motive of giving out value for every coin a particular student pays for the online assignment help Australia. With their Partial Payment and the optional feature of Countless Revisions, they have earned themselves two consecutive years of recognition.