Alianza por la Diabetes: Abbott y Novo Nordisk

Dos grandes laboratorios farmacéuticos se han aliado recientemente para ofrecer una solución digital integrada a las personas con diabetes que usan insulina.
Esta colaboración por parte de las dos compañías va a permitir -tanto a los pacientes como a los profesionales sanitarios y cuidadores- ver los datos de glucosa e insulina juntos, hecho que les va a permitir tomar la mejor decisión posible en cuanto al tratamiento para el paciente y poder conversar con datos más reales de cada paciente.
Esta alianza trata de integrar los datos de dosificación de la insulina de las plumas conectadas, precargadas y reutilizables aportadas por parte de Novo Nordisk en las herramientas de salud digital compatibles con el sistema FreeStyle Libre de Abbott. Con esta asociación, ambos laboratorios demuestran un gran compromiso para mejorar el manejo de una enfermedad como la diabetes conectando tecnologías como la monitorización continua de la glucosa (CGM) y las plumas de insulina conectadas.
Jared Watkin, vicepresidente senior de Diabetes Care de Abbott ha comentado que su objetivo es proporcionar de una manera continua una tecnología que permita cambiar la vida de los pacientes con diabetes. Según sus palabras:
“La diabetes es una patología que requiere mucho tiempo para controlarla adecuadamente. Las personas con diabetes deben tomar diariamente muchas decisiones sobre la monitorización de la glucosa, la ingesta de comida, la insulina y la toma de medicamentos. De esta forma, al permitir que los datos de dosificación de la insulina de las plumas conectadas de Novo Nordisk se compartan con nuestras herramientas de salud digitales, podremos ayudar aún más a eliminar esa tensión diaria para las personas con diabetes y que tengan más tiempo para vivir una vida más plena y saludable”.
Abbott y Novo Nordisk se encuentran trabajando en este proyecto para ofrecer lo antes posible soluciones a los pacientes con diabetes.
Esta nueva alianza, nos permite demostrar una vez más que la tecnología esta ganando terreno a pasos agigantados dentro de la industria farmacéutica. Esto nos hace pensar, ¿qué es lo que podremos llegar a ver dentro de unos años?
Máster en Marketing farmacéutico de BSM de la Universidad Pompeu Fabra.
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