Marketing Farmacéutico
Novedades en e-health, Mobile World Congress 2017
13 junio 2017
Creatividad + innovación, Marketing digital, Social Media
[ssba] 
El pasado mes de marzo asistimos al Mobile World Congress 2017 en Barcelona, durante el congreso pudimos ver varios proveedores interesantes relacionados con la industria health.
Es el caso de Soft for you, especialistas en realidad virtual y Smart glasses. A continuación podéis ver un ejemplo de su buen trabajo con Almirall en el campo de la Urología: http://sfy.com/case-smartglass/
VISYON 360 también son especialistas en realidad virtual y aumentada, en uno de sus trabajos, realizaron una app de realidad virtual capaz de ponerte en la piel de un paciente con Alzheimer, con el objetivo de recaudar fondos para la investigación de esta enfermedad. http://www.visyon360.com/case_study/alzheimer-research-uk-app
Como veis la realidad virtual y la realidad aumentada fueron los productos estrella del MWC2017, también vimos otros proveedores como Pixelon, Eodyne, FundamentalVR, etc. Otro de los destacados actuales en la industria health son los gamings. En este campo vimos Atta app, una app que combina el juego, el trabajo en equipo y la personalización transformando la obligación en motivación. www.attacommunity.com
Otra app interesante que descubrimos es People Who, una plataforma para pacientes donde pueden compartir con la comunidad, monitorizar sus signos vitales y mantenerse actualizados sobre su enfermedad. www.peoplewhoglobal.com
También vimos la aplicación Mediktor, una app personalizable donde el paciente puede explicar sus síntomas y se le conecta con el especialista correspondiente. www.teckelmedical.com
Conocimos Lifevit app, un nuevo sistema para monitorizar los signos vitales del paciente, con el único inconveniente de que debes comprar su dispositivo (tensiómetro, termómetro, báscula…) para poder controlarlos. www.lifevit.es
Por último queremos destacar Dycare, una empresa que ofrece soluciones tecnológicas que revolucionan el proceso de cura de pacientes con problemas músculo-esqueléticos y neurológicos, para optimizar la terapia, acelerar los estudios clínicos y mejorar la calidad de vida. www.dycare.co/es
Máster en Marketing Farmacéutico de la UPF BSM.
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